Designing how families find, join and get help from K12 / Stride.
Stride’s K12.com is a starting point for parents looking to find the best virtual schooling options for their child’s needs. I worked across Enrollment, Customer Support and Marketing teams for 2 years
Background
A leading education provider with a large portfolio of edtech offerings
Stride Inc. is a leading education provider in the United States with a large portfolio of edtech offerings such as virtual schools, credited courses, and tutoring. As a UX Designer and Researcher, I was responsible for the analytics, testing, layout, architecture, wireframes, and handoff for any refreshed designs on our products.
My work at Stride is covered by NDAs, and I can only provide you with a high-level overview of the projects I’ve played a crucial role in.
The user journey I focused on:
Finding the right schools and products
Parents begin by comparing options, and they land in a few different places.
School Finder: I redesigned the school cards and carousel to show the details families look for, and added a Request info button for the next step.
School Sites: I helped redesign the information architecture and navigation
Learning Store: I setup data tracking and made improvements to the homepage
Enrollment, designed around the family
Joining means signing in, keeping track of steps and knowing what comes next, often from a phone. I redesigned sign-in and sign-up, rebuilt the dashboard cards mobile first, and added Important dates so families can see what is coming.
I also did the design QA and set up data tracking across every flow, so each step could be understood and improved.
Improving Support and Customer Experience Systems
Questions come up at every step. I redesigned help.k12.com so announcements, resources and trending articles sit together, with search at the front.
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